Wednesday, August 31, 2011

3 Tips For Optimizing Your YouTube Channel

So you already have your YouTube channel. You’ve already posted music videos and candid footage, which means you’re connecting with existing fans and trying to reach new ones. It also means your YouTube channel is now showing up in the search engines.  So are you making the most out of your YouTube channel by optimizing it? Here are 3 optimization tips you can use to increase the visibility of your YouTube channel.
·Make sure your channel type is Musician and not the basic YouTube user setup. The musician option allows a custom logo, music genre selection, tour date info and CD purchase links on your profile
·Utilize channel tags. Place keywords in your channel tags that pertain to your videos, i.e. your description of your music, for example Alternative Hip-Hop Artist. Also be sure to research the specific keywords that you would like for your video to appear from when searched for to get ideas.
·Create Playlists and make them visible on your YouTube channel. Playlists are collections of  videos that play back to back. Playlists are great if you have a series of videos. For example ATL hip-hop artist Young Rich T filmed a prequel video to introduce and garner early buzz for his mixtape, and followed the prequel with a series of music videos for his mixtape tracks. That’s a great example of a playlist.
Another way you can utilize playlists is for example if you are an ATL hip-hop artist, search for the most popular keywords associated with Top ATL hip-hop artists on YouTube, then create a playlist and title it using those keywords found from your search. Include your video in the playlist, but make the first video of the playlist a recognizable artist with lots of views. This helps optimize your channel and the addition of the major hip-hop artists breeds familiarity, and makes viewers more likely to stick around to view your video, since playlist videos are played back to back.

How to Customize Your YouTube Channel with Your Mixtape Cover Art

Let’s say you want to use the mixtape cover of your upcoming mixtape for your YouTube background. Here are the steps:
·         Log-in to your YouTube account
·         Click your user name, which is located in the upper right corner and click “Channel”
·         Go to Themes & Colors
·         Click the “Show Advanced Options” link
·         Click “Choose File” (Make sure your mixtape cover is saved as a jpeg)
·         Select your mixtape cover image and click “Save Changes”

Tuesday, August 16, 2011

5 Tips Toward Making XXL’s Freshmen Class

So you’re aiming to land on the cover of the much coveted XXL “Freshmen Class” issue, well you can borrow my cliff’s notes. As of 2010, the XXL Freshmen Class list is unveiled in early March and then the carefully chosen new wave of hip-hop artists are introduced to the world in XXL’s April issue. I researched the early buzz of some of XXL’s freshmen alumni, and I came up with these common factors. Without further ado, here are 5 useful tips you can use toward becoming a hip-hop freshman.   
Consistency: As with any goal that you set, you have to be consistent and continually take action. Each XXL freshman has been consistent in their efforts. Big K.R.I.T first started generating a MySpace buzz in 2005, releasing his first mixtape at 18. Curren$y started off as one of the 504 Boyz on Master P’s No Limit Records, he later signed with Young Money where he released the track “Where Da the Cash At”. After pushbacks, he left and took control of his career. He released the popular mixtapes: Independence Day and Higher than 30,000 Feet, generating a buzz that landed him in the 2009 freshmen class.     
Co-Sign: Many of the former freshmen class have earned seals of approval from hip-hop heavyweights. Freshmen Class 2010 alum and Maybach Music Group signee Pill received praise from Andre 3000 after 3000 heard his mixtape; Pill 4180: The Prescription.
Internet Buzz: One trait that each freshmen class alumni possessed was a strong Internet buzz. In 2007 west coast hip-hop artist Crooked I started a 52 week long Hip-Hop Weekly series via the Internet. For a whole year, Crooked I released a new freestyle track every Wednesday, in which he rapped over various current and old hip-hop instrumentals, sometimes fan selected. His popular and trendsetting Hip-Hop Weekly series gave him a vehicle to build his fan base, engage his current fans and build a strong Internet buzz, ultimately gaining a place in the 2007 XXL inaugural freshmen class.
Timing: As of 2010, the annual freshman class list is revealed in March. In January 2011, Eminem signed southern rap artist Yelawolf to Shady Records. Aside from his amazing grind, this factor most likely contributed to Yelawolf being included in the 2011 freshmen class. Additionally Meek Millz signed to Maybach Music Group in February 2011, which amongst other factors may have contributed to his inclusion as well.
Crossover Record: Alternative hip-hop artist Kid Cudi’s breakthrough mixtape: “A Kid Named Cudi” produced the crossover record “Day N Nite”, a track that eventually charted on both hip-hop and pop charts.

Top Tips For YouTube Music Marketing

Check out this great article by Hypebot contributor Clyde Smith: