Wednesday, August 31, 2011

3 Tips For Optimizing Your YouTube Channel

So you already have your YouTube channel. You’ve already posted music videos and candid footage, which means you’re connecting with existing fans and trying to reach new ones. It also means your YouTube channel is now showing up in the search engines.  So are you making the most out of your YouTube channel by optimizing it? Here are 3 optimization tips you can use to increase the visibility of your YouTube channel.
·Make sure your channel type is Musician and not the basic YouTube user setup. The musician option allows a custom logo, music genre selection, tour date info and CD purchase links on your profile
·Utilize channel tags. Place keywords in your channel tags that pertain to your videos, i.e. your description of your music, for example Alternative Hip-Hop Artist. Also be sure to research the specific keywords that you would like for your video to appear from when searched for to get ideas.
·Create Playlists and make them visible on your YouTube channel. Playlists are collections of  videos that play back to back. Playlists are great if you have a series of videos. For example ATL hip-hop artist Young Rich T filmed a prequel video to introduce and garner early buzz for his mixtape, and followed the prequel with a series of music videos for his mixtape tracks. That’s a great example of a playlist.
 
Another way you can utilize playlists is for example if you are an ATL hip-hop artist, search for the most popular keywords associated with Top ATL hip-hop artists on YouTube, then create a playlist and title it using those keywords found from your search. Include your video in the playlist, but make the first video of the playlist a recognizable artist with lots of views. This helps optimize your channel and the addition of the major hip-hop artists breeds familiarity, and makes viewers more likely to stick around to view your video, since playlist videos are played back to back.

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