Tuesday, December 18, 2012

5 Media Outreach Tips From The Essential Guide To Hip-Hop Marketing & Publicity


Check out this excellent post "5 Media Outreach Tips FromThe Essential Guide To Hip-Hop Marketing & Publicity" written about yours truly:) by: Hypebot contributor Clyde Smith

Though "The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist Kayla Calloway, this short ebook covers such topics as media pitching and mixtape marketing including advice for outreach to writers and editors in both print and web media.
Kayla Calloway says she particularly enjoys working with indie artists and DIY'ers. In The Essential Guide To Hip-Hop Marketing & Publicity she includes basic media pitching tips for both the web and print, press release advice, a starter hip hop media list, 10 tips for mixtape marketing and useful thoughts on social media and videos. I pulled the following tips from the ebook that I think are useful for all musicians.
5 Media Outreach Tips (Even If You're Not a Rapper)
1) "Become VERY familiar with the media outlets that you are targeting. Whether you are targeting a print publication, hip-hop website or blog, know which section you would like to be featured in and find out the name and contact info of that direct editor, hip-hop blogger or writer."
2) "Utilize editorial calendars. Editorial calendars are lists that outline specific topics that print media outlets plan to cover within each issue of the year."
3) "Keep note of your contact history with the editor, writer or hip-hop blogger. Make note of things such as, whether you spoke with them or not? Were they interested in your mixtape? Did they say when you should email or call again? Did they give you a preferred method of contact?"
4) "When you follow-up with the editor, hip-hop blogger or writer, always offer something additional, such as new or exclusive music; keep them in the loop of what you have going on. Never say you are following up to see if they received your email."
5) "If a hip-hop editor, writer, reporter or blogger responds to your pitch, treat their questions and/or requests for additional info with urgency! (I cannot stress this enough)"

Reality Checking Predictions: 5 Top Music Tech Trends For 2012

Check out this interesting article: "Reality Checking Predictions: 5 Top Music Tech Trends For 2012" by Hypebot contributor: Clyde Smith

http://www.hypebot.com/hypebot/2012/12/reality-checking-predictions-5-top-music-tech-trends-for-2012.html

Logic: Young Sinatra: Undeniable


My first thought about Logic aka Young Sinatra, while listening to his mixtape, “Young Sinatra: Undeniable” released earlier this year was that he sounded very mature; and not just lyrics wise, but in his overall presentation. His beats are original and often pair hard beats with softer melodies; resulting in songs that range in sound; from west coast gangsta rap to something that could be heard on Watch The Throne. Logic is very versatile with his tempo and rhythm, and he understands the creation of metaphoric wordplay. One thing I enjoyed most about this mixtape is that it is easy to tell which artists and music he is influenced by. He pulls inspiration from artists such as Notorious B.I.G, Bone Thugs-n-Harmony, Nas, and Jay-Z, while simultaneously adding his own current & original touch. Additionally, Young Sinatra seems to have quite an impressive following so it will be interesting to see his progress.
 
Website: http://mindoflogic.com/
Twitter: https://twitter.com/Logic301

Youtube:



Friday, November 30, 2012

Monetizing YouTube Content With Merchandise Annotations

Check out this cool article "Monetizing YouTube Content With Merchandise Annotations" by Valeria Bornstein of Fame House

http://www.hypebot.com/hypebot/2012/11/monetizing-youtube-content-with-merchandise-annotations.html#more

"5 Tips For Identifying & Connecting With Music Bloggers For Music Coverage"

Check out this great article "5 Tips For Identifying & Connecting With Music Bloggers For Music Coverage" by Hypebot contributor Clyde Smith
http://hypebot.com/hypebot/2012/11/5-tips-for-identifying-connecting-with-music-bloggers.html

Mixtape Review: John River The Calm

Scouring indymixtapes, I stumbled across  The Calm by a dope new hip-hop talent based out of the Great White North; 17 year-old producer/artist and Toronto native John River.  

The Calm is a 16 track mixtape, which contains a handful of self-produced tracks along with production from Francis Got Heat and Showboiz. The Calm is a very heartfelt and mature piece of work with very little features, which is a refreshing change from the work of artists in his age bracket.
A standout track is I Don’t Want to Be, a track that samples Gavin DeGraw's hit of the same name and addresses the issues of racial profiling and gun violence in River’s community of Mississauga, Toronto. It is one of the most sincere and relevant tracks of the mixtape. Another standout is Rise and Fall, in which River’s showcases his raspy flow accompanied by soothing piano chords. The track gives a feeling of a hip-hop lullaby, but stays on balance with the lyricism present throughout the rest of the mixtape.

John River’s ability to mesh soulful beats with his awesome flow while not skimping on lyrical content makes him a force to be reckoned with and a cool new talent to watch.
Mixtape: The Calm                                                                 http://indy.livemixtapes.com/mixtapes/19770/john-river-the-calm.html
Youtube:
Twitter: https://twitter.com/TheJohnRiver







Random: Check out this drawing I found from back in 06-07


        

Check out this drawing I drew back in 2006 or 2007:), I loved Window Shopper! Still one of my fave flex songs:)

Monday, October 29, 2012

"5 Questions" With Monkeybars.net Founder Robert Hayden

 
I recently connected with Robert Hayden, Founder of Monkeybars.net. Monkeybars is a unique socially driven platform that financially rewards artists and fans for distributing and recommending content online. Check below to learn more about Monkeybars, and how you might be able to add this tool to your music marketing mix.

1. What inspired you to create Monkeybars.net?

The rise of the online music marketplace and digital content created new opportunities for the online distribution of content and new revenue streams via social sharing. In the wake of this shift, however, there are only a few major companies, which generally cater to established artists, controlling the music industry. Many of these companies control the monetary value of songs or profits and, therefore, the purse strings of the artists who create the songs.

There are also additional music websites that claim to help revolutionize the industry for emerging artists. While these sites put control of the music into the hands of artists, they do not afford artists the ability to manage the profitability they receive from their content. They are also missing an opportunity to give artists the ability to financially benefit from fan recommendations on their favorite social networks.

We wanted to partner with artists to affect true, positive change in the music industry by enabling an evolution in the distribution of content. In giving artists complete control over the monetization of their music through the Monkeybars website, we are enabling emerging musicians to take back the ownership of their content. At the same time, Monkeybars is also creating a truly rewarding social music site, in which fans share their favorite songs within their networks, rewarding themselves and the artists they support.

In addition to partnering with artists, we wanted to create a way for everyone involved in social networks to be rewarded for the value of their network. There are a number of people who have built up a group of followers/friends, and the only ones benefiting from it financially are companies, such as Facebook, Twitter, etc. If it weren’t for users connecting with family and friends on social networks and uploading and sharing content on these websites, the websites would not exist. When looking into this, digital content (mostly music) was the biggest item being shared and promoted on these websites. Essentially, social networks and major music-sharing platforms were making money from social sharing, so we began looking for a way for everyone to be rewarded for the value of their network and the content that they share each day.

Monkeybars is a breakthrough platform that rewards the user for the value of their entire social network. It is the only platform that rewards artists and fans for the economic value that their content and networks create.


2. How does it differ from other music platforms?
There is a large market of online websites and platforms that provide ways to discover, stream, purchase and sell music. But, we don’t have one-to-one competitors doing what we’re doing. Monkeybars is unique in the fact that we reward the user for the value of their entire social network. It is the only platform that rewards artists and fans for the economic value that their content and networks create. By enabling artist-driven marketing tools and rewarding fans for social sharing, we’re providing unique tools in the marketplace.
Monkeybars creates new revenue streams through the revolutionary Monkeybars Rewards Program.

o Members can browse the Monkeybars Marketplace to find music and music videos.

o When members buy and share music with their friends on any social network, they earn cash rewards each time they influence a purchase. Additionally, when anyone within a fan’s network purchases music on Monkeybars, the fan will earn cash – this reward system goes five degrees deep.

o Members can also earn rewards when supporting Monkeybars by inviting people to join. Anytime a member’s network makes a recommendation or purchase, they have a chance to earn rewards.

3. One of the selling points of Monkeybars.net is that it allows artist to interact with fans and reward their loyalty and support. How important is it for artists to interact with their fans?
The relationship between fans and artists is very important. You can’t have one without the other. Social media has opened up new channels of engagement between artists and fans that simply did not exist before. We are leveraging these channels to socially reward fans and artists alike for using them to interact with each other and promote what they love.

Socially Rewarding is what defines Monkeybars. We believe that without artists’ creativity and fans’ influence, a commerce site can never reach its full potential. Socially Rewarding allows artists and fans to fully leverage social networks for mutual benefits. We are giving artists an outlet to grow their entire catalogue of content and continue to distribute it via any site they want to with unique tools and functionality. By rewarding their fans, artists are creating a digital street team to help them market and promote their content. We are providing a way for fans to share in revenues of digital content sales. Fans are able to support artists like never before and artists are able to financially give back to their fans for supporting them.


4. How can using Monkeybars.net help independent artist as far as marketing and branding themselves?
Monkeybars is a socially driven, do-it-yourself platform that puts control back into the hands of the artists by enabling them to choose the price of their content and the reward value they give back to fans.

Monkeybars is one of the few models out there that essentially is free for artists to post content. In comparison, on iTunes their content would be up, but likely buried and they would have to pay a fee. We want everyone to have the chance to get out there and be heard. In using Monkeybars, the artist is creating new revenue streams for themselves that they wouldn’t normally be able to create. We are giving artists an outlet to grow their entire catalogue of content and continue to distribute it via any site they want to with unique tools and functionality. By rewarding their fans, artists are creating a digital street team to help them market and promote their content. On Monkeybars, we also feature all of our artists in various ways and promotions – something that emerging artists are challenged with in a platform like iTunes.


5. What’s next for Monkeybars.net?
Today, Monkeybars launched out of beta with a new way of showcasing emerging artists – Monkeybars Soundcheck. Monkeybars aims to change the music industry by giving control back to the artists who create the music. The Monkeybars Soundcheck campaign is making this vision a reality. The campaign, which runs until November 13, spotlights 30 emerging artists in 30 days by recognizing undiscovered talent in the music industry and empowering new artists to own their digital content.

Each day through November 13, one emerging artist will be promoted on Monkeybars’ social media profiles, including YouTube, Facebook, Google+ and Twitter. Through the power of video, artists are able to share their story with fans and artists alike, and through the power of fan-to-fan social sharing on Monkeybars they are able to share their music with and reward their fans.

Campaign followers can visit channels daily to discover the latest featured artist, listen to their story, download their music, and share the artist’s content across their own social network.

Artists who upload their music to Monkeybars between October 15 and November 11 at midnight Pacific Time will be entered into the Share a Song contest. The artist with the most social fan shares will be recognized at the Climbing the Rungs Award Show on November 15 and will win a day of music mentoring in Los Angeles with a Monkeybars Advisor

Thanks Robert!

Thursday, October 4, 2012

Coming 10/15/12! "The Essential Guide to Hip-Hop Marketing & Publicity E-booklet


"The Essential Guide to Hip-Hop Marketing & Publicity" is written specifically for indie & DIY hip-hop artists and covers hip-hop marketing essentials such as media relations and the strategized use of Twitter, YouTube and other video outlets. Additionally the e-booklet covers how to go about submitting a video for MTV Jams and includes great gems of advice from hip-hop insiders and media professionals.                                                  
"The Essential Guide to Hip-Hop Marketing & Publicity" will be available Monday, 10/15/12 on kaylacalloway.com, Amazon & Barnes & Noble Pubit! Stay Tuned!!

Thursday, September 13, 2012

"5 Questions" With Indie Hip-Hop Artist, Asoka Singh


I spoke with Blender and Rolling Stone lauded indie hip-hop artist Asoka Singh about maximizing the Internet for music & brand promotion, the importance of having your own website and more. Check it out!

1.) On your Google Plus profile your tag line is "I use the Internet". As a DIY hip-hop artist what tips would you give to indie and upcoming hip-hop artists for maximizing the Internet to promote their music?
I think the Internet has not only changed the music industry, it's changed the world we live in. You can put out your own product and have it be seen by millions. And everybody always says that. But the thing about it is... you have to be very clever and organized in your methods.

Because everybody IS posting their music on the internet and in doing so... That clouds up the channels. So when you release your music, you have to make sure you come out with a bang and make sure it's promoted properly through the right channels and outlets. That'll make a world of difference.

2.) Your music and unique sound has been lauded by top music publications, such as Rolling Stone and Blender. How did you go about getting your music in front of these magazines?
Thanks, honestly it's all about networking and being friendly. I met a photographer years ago, and he was a cool guy. He was really passionate about music. After our shoot we traded contact info and figured we might work on future projects together.

Years later he did some work for Blender magazine. He gave me the editors number. I called him, introduced myself and right off the bat I was really aggressive. I was just like, "I've done blah blah blah blah, and worked with so and so. Do you think we could do a potential article?"

Straight up, I just asked him (laughs). My main train of thought during that call was just to be confident! And it worked.

3.) What are some of the challenges you face as a underground hip-hop artist?
I feel the biggest challenge of being an independent/underground artist is... that our resources are limited. It's like giving an artist only a few colors to paint with. The artist might still be able to paint something beautiful... but it's not going to be his best product... because he was limited to his resources. And people don't always realize that.

And that's just in the actual creation process. Sometimes you might have a great product in your hands, but you might have trouble promoting it properly due to your budget. Your budget might be limited. Just depends what resources are available to you and how well you can utilize them.

4. You have an excellent website. In my upcoming e-book I talk about the importance of making your website the central point of your marketing and Internet presence. In your opinion, why is it important to have a website vs. just relying on social media alone?
I absolutely agree with you! That's an excellent point! It's mind blowing to me that some of these artists don't have their own websites. It's crucial to your success because it's your biggest promotional tool! It's your digital home. It's the place where you can have all of your stuff organized and presented the way that you'd like.

And if you keep it updated with content... fans will keep checking back. It'll become one of their daily websites that they go to when they're bored. That can be tough to do, but nothing worth having comes easy.

And it's the best way to promote new material. You don't have to rely on an outside source.

5. What projects are you currently working on?
Right now I'm actually putting the finishing touches on my album: Heart Of A Lion. I've been working on this album over the span of the last two years. I feel it's my best work to date. Honestly, this album is a dream come true. I've been working on it with people that I've looked up to as a fan for years. I worked on it with Dr. Dre & Eminem's protege Stat Quo, Bobby Creekwater, Knoc-Turn'al, Shade Sheist, amongst others as well!

And we just got a deal with VH1 where the videos off this project will be promoted on there network! So it's a blessing. I'm just looking forward to putting out the project and building onwards. I'm really excited for people to hear this music!

Twitter: @TheAsoka
YouTube Video: For My Soul ft. Stat Quo

Thursday, August 23, 2012

Wisdom From GooDie Mob: T-Mo & Khujo Give Advice to Indie & Upcoming Hip-Hop Artists


I had the opportunity to speak with T-Mo & Khujo of GooDie Mob at the introduction of my family's non-profit organization, The GreenHouse Foundation (ghfoundation.org). Check out what 3 tips these members of my favorite hip-hop group gave to indie & upcoming   hip-hop artists.1. My advice I would give to indie hip-hop artists is:                                                                                      1.) Do your homework. Research the people that came before you, so that you can get pointers and ideas.- Khujo GooDie

2. Figure out how to make money. Figure out how you get paid from the music industry.- Khujo GooDie
 
3. Educate yourself to your highest level and don't forget you'll never stop learning as long as you're living on this earth; just try to open your mind up and learn as much as you can, because the more you know the more you can incorporate in your music and the more you sound like you know a little something when you're rapping to someone; because when things get monotonous people kind of get uninterested or distracted easily, so when you're playing your music for someone you want them to be interested and you want to hold their attention for as long as you can, so if you're saying something interesting; something that can motivate them or inspire them; something that can take them to a higher level, you might win something! You feel me.- T-Mo GooDie
 


Monday, July 30, 2012

"5 Questions" With XXL Senior Online Editor, Jaeki Cho


I had the opportunity to interview Jaeki Cho (jaekicho.com), Senior Online Editor for XXL. Check out what this creative, hip-hop enthusiast had to say about online marketing, viral videos and more! 
 
1. What tips would you give indie and emerging hip-hop artists for launching and executing a strong online marketing strategy? Be realistic. Assess your manpower and budget. Hiring a publicist can work, sometimes. But you’re not the only one with a publicist. Editors and writers are pitched with a new artist every other day.  Over exposing your brand via social network, whether it is YouTube or Twitter, can definitely earn yourself a fan base. Your music can be awful, but you can still earn a fan base. But then the question is, “Are you trying to be a musician or an Internet celebrity?” If you’re trying to be a great hip-hop musician, just make great music. Make sure your visuals (videos and photos) are correct; make sure you keep in touch with the fans; but most importantly, make sure your music’s on point. 
2. In your opinion, what are some components for an effective viral marketing video?  Personally, a video with very stereotypical elements is boring. Nice cars, beautiful women, slow-motion footage, and grilling faces are great. But why would I watch your low-budget effort when I can watch something with much greater quality released by a major label. What’s really effective is coming up with something completely unique, hilarious, or visually captivating. If you can’t stunt, then use your brain to fulfill that missing void. Or, you can just rap really well. It's simple mathematics.
3. From your observations, who are some indie and emerging hip-hop artists who are or have done an excellent job with online marketing? TDE and Black Hippy, before their deal with Interscope, have definitely put out some outstanding visuals and music that went well with their online marketing. I’m personally impressed by acts like Dumbfoundead, who’s been able to garner a very strong following via YouTube. He was able to create a persona that’s getting more recognition than his music.
4. What are some factors that XXL considers when selecting the “Freshman Class”? I’m not speaking on behalf of my company. Personally, I just think an artist has to be nice, needs to have a buzz, and hints signs of a promising future. Now, there are many artists that don’t shine until later down in their career, and many artists with merely a hot spark. Nobody knows what’s going to happen. But if you’re nice, you’ll get recognized somehow, someway.
5. Besides Twitter, Facebook, YouTube and etc., what are some other social media/ online outlets that indie and emerging hip-hop artists should be utilizing to promote their music and brand?  Soundcloud,Tumblr, Instagram, Wordpress etc. If you’re trying to develop a persona, show the people a side of you that doesn’t just involve your music. But once again, if your music sucks, we don’t believe you (you need more people).
*Who are some of your favorite indie and upcoming hip-hop artists? Personally, I am a fan of Rekstizzy. I’m also a fan of Big Baby Gandhi, Alexander Spit, and T-Shirt. Indie guys with various daytime activities that are putting out great music and great packaging.

Thanks Jaeki!



























Monday, July 16, 2012

"Mixtape Review" Luke Christopher "Tmrw, Tmrw"


A lot of times when you hear talk about a person with star quality you may hear the term “It Factor”; that indescribable something that is a huge component in the making of a star. Well, I’d like to introduce you to 19 year old, LA-based Luke Christopher, a guy that definitely has the “It Factor”. While listening to his mixtape, “Tmrw, Tmrw”, I was pretty engaged after the second track. If there was one word to describe Christopher’s music, it would be multi-dimensional. He is the definition of a modern day hip-hop artist. He raps of his truth through humor and wit. He doesn’t sell dope and he doesn’t buy out the bar in VIP. He is someone trying to understand the world and make his dreams come true while navigating through love and relationships, and working to define himself as the man he aims to be. That is what you hear in his music. Impressively, he produced most of the songs on his mixtape. He has a very organic ear for sampling, as shown in the song “On Fire”. You never get bored with the sound because each track is totally different while possessing enough common ground to tie the project together. “Tmrw, Tmrw” features a dope guest appearance from hip-hop legend Common. Additionally, Luke Christopher showcases his vocal talents on “Tmrw, Tmrw”.  His voice has a tone similar to Frank Ocean with a hint of soul that mimics a John Legend/Musiq Soulchild hybrid. It’s very exciting to see someone this young with so much talent and promise. Keep an eye out for Luke Christopher.






Monday, July 9, 2012

"Mixtape Review" Tribal Council "Reacquainted"

To be honest, when I first decided to review the group, Tribal Council’s mixtape "Reacquainted" I was skeptical. Because I wasn’t able to find much info on the group, I was expecting to hear something very amateur. However, I am pleased to say that Tribal Council is anything but. Tribal Council is so awesome in fact, that while listening to the project I was wondering why I had never heard of them before. On the very first track, “The Council”, TC’s emcees, B-Dot and InfoSlim, come out lyrically swinging. Alongside the other members, P_FrmDaTribe, Roc, Terence.E and Bob_frmthetribe, they take turns throughout the mixtape showing off their skills. The songs have a laid back vibe and an ease to them. The beats often have an old school hip hop feel that will have you bobbing your head from one track to the next. It easy to tell by listening to the group that they are all very comfortable and confident in their skills and thus don’t have to try too hard to make the music work. I am very excited to see how Tribal Council progresses from here. There is definitely a spot for them at the top.




Twitter (Individual group members):                                                                                       
@P_FrmDaTribe, @Bob_FrmTheTribe, @SheIsBDot (B-Dot), @DreamHrdTribe19 (Terence.E), @InfoSlim_HRD (Info Slim), @RockyFrmDaTribe (Roc)
The Council” Video:                                                                                                         http://www.youtube.com/watch?v=ysx1_6B1JFU

Monday, July 2, 2012

How Odd Future Has Reached Commercial Success While Maintaining Independence


Many people first encountered Odd Future at the 2011 MTV Video Music Awards when Tyler the Creator took home the “Best New Artist” Award. Viewers watched as a group of rowdy teens took over the stage, while Tyler delivered a memorable speech that was so filled with profanities those at home could barely decipher. It left many asking who are these guys? Since then Odd Future's buzz has continually increased and they have accumulated a cult-like following.  Odd Future has perfected the art of lifestyle branding. Effectively utilizing social media and merchandising they cornered their niche market by connecting with fans and giving them the opportunity to feel as though they are apart of the Odd Future lifestyle. To date, they have released a compilation album, Odd Future Volume 2-  which peaked at  #5 on the Billboard 200 charts, performed to sold-out shows, developed a television show for Adult Swim, and haved received industry nods from major artists such as, Pharrell Williams, Kanye West and Lil Wayne. So how is it that Odd Future has achieved commercial success without a major label backing them and radioplay? Let's examine some of the factors.

The majority of Odd Future's buzz has been generated via music blogs and their own social media presence. The group is constantly updating their Twitter, group and personal Tumblrs, YouTube channel and website. There almost 24-hour like usage of social media gives fans a glance into their lives and mindsets; making them relatable, and when fans feel that they can relate to artists they are more apt to support their endeavors. Odd Future brings in a very respectable amount of revenue with their merchandise. What started as silly t-shirts and Free Earl hoodies has turned into a thriving self-made and self-contained brand, which is now expanding to jeans, jackets and skateboards. They currently have an online store, a shop in Los Angeles and subsequent pop-up shops in each city that they tour in. Independent artists can learn many lessons from their journey, which include finding your niche market and catering to them rather than the masses. Check out there latest video “Sam is Dead” below:




 














Odd Future Website: http://oddfuture.com/
Odd Future Tumblr: http://oddfuture.tumblr.com/
Odd Future Youtube: http://www.youtube.com/user/OFWGKTA?feature=watch










                                                                                                                                   

Wednesday, June 27, 2012

"Mixtape Review" Chip Gnarly: G.O.D. (Guilty of Dedication)

I’d like to introduce you to "Mixtape Review" an outlet for which kaylacalloway.com will be reviewing mixtapes from the freshest crop of indie and emerging hip-hop artists! First up              Chip Gnarly: G.O.D. (Guilty of Dedication)

Chip Gnarly: G.O.D. (Guilty of Dedication)
This one is for the Cali folks. Chip Gnarly, a 17 year old Inglewood, California bred rapper, recently released his second mixtape, G.O.D. (Guilty of Dedication). Gnarly gives listeners that cool California sound but doesn’t limit himself to it. His music has dimension that surpasses his region and offers his listeners a different take that may have not been heard before, which is difficult to do. He even shows off an ear for sampling, alongside producer Mike Free, with the song “Gangsta Party”. And while some lyrics are catchy and even humorous like those found in a personal favorite “You Gone Learn Today”, others recount life memories and reveal his passion for music. G.O.D. shows a great deal of growth since his first mixtape, Fre$hOuThaBox and leave fans intrigued for what’s to come.

Links:
Twitter: @CHIPGNARLY
Facebook: http://www.facebook.com/ChipGnarly

Mixtape: http://indy.livemixtapes.com/mixtapes/17570/chip_gnarly_god.html

“You Gone Learn Today” Video: http://www.youtube.com/watch?v=lbJQzvB6AFo

3 Ways Hip-Hop Artists Can Use Pinterest to Promote Their Music

Many brands are utilizing Pinterest to promote their bottomline and uniquely interact with consumers. However let's explore how this virtual scrapbook-themed social photo sharing site that lets users create theme-based image collections can translate to hip-hop marketing. Here are 3 Ways That Hip-Hop Artists Can Use Pinterest to Promote Their Music:


1.) Link Your Social Media Accounts: Pinterest users can sign in through their Twitter and/or FaceBook accounts

2.) Create Backlinks: For example, you can type in your mixtape title and whenever someone clicks on it have it backlinked to your website or datpiff.com, livemixtapes.com profile or where ever your music/mixtape is hosted.

3.) Be Creative: Use Pinterest to connect with your fanbase on a personal level; show your interests outside of hip-hop, as well images that promote your music. Pin images such as mixtape cover art, promo materials, press photos, images of venues that you've performed at, YouTube videos and etc.

Wednesday, February 29, 2012