Many brands are utilizing Pinterest to promote their bottomline and uniquely interact with consumers. However let's explore how this virtual scrapbook-themed social photo sharing site that lets users create theme-based image collections can translate to hip-hop marketing. Here are 3 Ways That Hip-Hop Artists Can Use Pinterest to Promote Their Music:
1.) Link Your Social Media Accounts: Pinterest users can sign in through their Twitter and/or FaceBook accounts
2.) Create Backlinks: For example, you can type in your mixtape title and whenever someone clicks on it have it backlinked to your website or datpiff.com, livemixtapes.com profile or where ever your music/mixtape is hosted.
3.) Be Creative: Use Pinterest to connect with your fanbase on a personal level; show your interests outside of hip-hop, as well images that promote your music. Pin images such as mixtape cover art, promo materials, press photos, images of venues that you've performed at, YouTube videos and etc.